diff --git a/.dockerignore b/.dockerignore
index 3b855bb0..eb838161 100644
--- a/.dockerignore
+++ b/.dockerignore
@@ -21,11 +21,19 @@ rootless-compose.yml
 storage/
 
 # Documentation
-doc/
+docs/
 *.md
 LICENSE
 CODEOWNERS
 
+# Project assets and tooling not needed by the build
+# (the Dockerfile only COPYs src, static, migrations, templates, build.rs,
+#  Cargo.*, and entrypoint.sh; everything else is dead weight in the context)
+images/
+charts/
+tools/
+tests/
+
 # Miscellaneous
 .github/
 .env